Strengthening Downtowns

Now, more than ever, supporting local businesses is essential to the survival of downtowns. How can downtown management organizations provide marketing support to local businesses? What are small, Michigan-owned businesses doing to adjust to the ever-changing climate? The Lyon Area Taskforce was formed in April to promote area businesses as they began to pivot back toward opening. The Taskforce has developed “Show your Love for Lyon”, a local campaign designed to foster a continuing sense of community while ultimately driving business to local shops and establishments. During this webinar, we will hear from the organizers of the initiative on their comprehensive marketing plan. Also joining the conversation is Lisa Diggs, Buy Michigan Now. Lisa will provide us insight regarding the latest trends in Michigan-owned businesses and the power of keeping our dollars local.

Per recent Executive Order, Michiganders are required to wear a face covering whenever they are in an indoor public space. It also requires the use of face coverings in crowded outdoor spaces. For the health of our citizens, businesses, and economy, 'Mask Up, Michigan'.

The MDA would like to welcome our newest members: Belleville DDA, Escanaba DDA, and the Village of Three Oaks.

Congressman Kildee, Michigan's 5th District, has introduced a bill in the House, The Relief for Main Street Act, that would provide assistance to small businesses located within downtowns (not just Main Street Communities) across the United States. The MDA fully supports the act and has been in contact with Congressman Kildee's office. The MDA encourages community leaders to call their representatives in Congress at their district office and urge his/her support of this bipartisan bill.

The Michigan Downtown Association (MDA), is proud to announce a webinar series designed specifically for downtown managers. "Downtown Management Essentials" is designed to assist downtown managers and stakeholders with current challenges and offer real solutions and insights from experts in the field. Webinar topics include Downtown Management Basics, Creating Socially Safe Downtown Spaces, and Refocusing TIF Plans.

Now, during the current COVID-19 crisis, downtown management has never been more essential to the economic stability of a community and region. We must use every resource available to prevent further deterioration of our core commercial areas. Communities must be ready to promote residential and economic growth once the current health crisis has passed.