What Can Downtowns Learn from Cell Phone Data?

The rapid acceleration of technology in our daily lives has not only created greater accessibility to information and services but has also created a wealth of data. To illustrate how urban informatics can provide new insights in a planning context, Beckett and Raeder, Inc., analyzed cell phone data for patrons of downtown West Branch, MI, to try to answer the following questions: where are downtown patrons coming from, what are patrons coming for, and how are different sectors, days of the week, and times of day performing? 

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